E-lag luam tsheb qhov chaw lag luam tau ntsib kev loj hlob zoo, nrog kev muag khoom ntau dua $ 35 nphom hauv 2023 hauv Tebchaws Meskas - nce 50 feem pua ntawm 2020 thiab ntau dua li peb npaug ntawm 2016 ntim, raws li Lang Marketing daim ntawv tshaj tawm, "E-commerce Auto Parts Muag Triple."
Lang Marketing txoj kev tsom xam faib cov khoom lag luam e-lag luam rau hauv peb pawg loj: ua-nws-koj tus kheej (DIY), kev lag luam-rau-kev lag luam (B2B), thiab online-rau-offline (o2o).
DIY e-lag luam suav nrog kev yuav khoom pib los ntawm cov tib neeg es tsis yog cov kws tshaj lij lossis cov lag luam. B2B kev lag luam e-lag luam suav nrog kev lag luam ntawm cov lag luam xws li distributors, retailers thiab installers. Online-rau-Offline e-lag luam e-lag luam npog qhov kev yuav khoom hauv online ntawm nws pib qhov chaw uas tom qab ntawd tau teeb tsa offline los ntawm cov khw kho kom raug tso cai.
Daim ntawv tshaj tawm pom muaj kev hloov pauv loj hauv kev lag luam e-lag luam ntawm cov ntu no. DIY, uas tau tswj hwm ze li peb-plaub lub hlis twg ntawm kev lag luam e-lag luam hauv xyoo 2016, tau pom nws qhov kev faib tawm poob qis dua 60 feem pua los ntawm 2023. Hauv qhov sib piv, o2o ntim tau loj hlob, nthuav nws cov feem los ntawm ob feem peb ntawm cov xya xyoo dhau los. Lub caij no, B2B kev lag luam, txawm tias tseem sawv cev rau qhov tsawg tshaj plaws ntawm kev lag luam e-lag luam tsheb qhov chaw lag luam, tau nce ob npaug txij li xyoo 2016.
Kev loj hlob dynamics kuj sib txawv ntawm peb pawg. Thaum DIY kev muag khoom tau ntes qhov loj tshaj plaws ntawm kev lag luam e-lag luam cov khoom lag luam loj hlob nyob rau hauv xya xyoo dhau los, lawv cov khoom lag luam tag nrho tau poob qis. Kev lag luam hauv o2o qhov chaw, txawm li cas los xij, tau coj ntau qhov sib koom ntawm tag nrho cov lag luam e-lag luam tom qab kev loj hlob ntawm 2016 thiab 2023 tshaj li lawv cov kev lag luam tam sim no qhia txog. B2B muag tau zoo ib yam li lawv cov kev lag luam sib koom ua ke los txhawb kev lag luam e-lag luam loj hlob nyob rau tib lub sijhawm.
Daim ntawv tshaj tawm kuj tau sau tseg txog kev hloov pauv hauv kev muag khoom rau e-lag luam tsheb qhov chaw, tshwj xeeb ntawm cov platforms thiab e-muag. Cov feem ntawm thawj-tog (1P) thiab thib peb (3P) ntu ntawm e-lag luam qhov chaw muag khoom tau hloov pauv hauv xya xyoo dhau los, qhia txog kev nthuav dav hauv kev lag luam.
