Tus ua-nws-rau-kuv (Difm) Auto kho kev lag luam yog nyob rau lub verge kev hloov pauv tseem ceeb, nrog gen z poised kom ua si lub luag haujlwm loj dua hauv 2026.
Raws li tsab ntawv qhia tshiab los ntawm Lang Kev Ua Lag Luam, qhov kev hloov pauv no yuav rov qab yuav cov kev yuav khoom, qhov twg 90 feem pua ntawm cov menyuam yaus Boomers, Gen Xers thiab Millennials (lossis Gen Y).
Daim ntawv ceeb toom,Cov kev hloov pauv zuj zus kev hloov pauv DIFM yuav cwj pwm, Nau saib yuav ua li cas txog cov kev ua lag luam txawv ntawm cov tiam no tau hloov zuj zus lawm kaum xyoo dhau los. Hauv xyoo 2013, tus me nyuam boomers suav tau kwv yees li 33 feem pua ntawm cov lus ntim, tab sis los ntawm 2023, lawv cov feem tau tsis kam 23 ib xees. Cov xers gen, ntawm qhov tod tes, nce qib kev sib koom ua lag luam, nce toj ntawm 32 ib xees hauv xyoo 2013 mus rau 35 feem pua hauv 2023.
Millennials pom qhov kev loj hlob ntau tshaj plaws, nthuav lawv cov feem pua hauv xyoo 2013 mus rau hauv 2023, ntxiv rau hauv 2023.
Cia siab tias yuav hloov pauv 2030
Saib tom ntej rau 2030, Lang Kev Lag Luam Kev Lag Luam tseem ceeb tshaj plaws hauv hom kev sib xyaw ua ke ntawm kev ua haujlwm txawv. Los ntawm lub sijhawm ntawd, me nyuam Boomers 'DVM qhia yuav tsum poob qis dua 12 feem pua, thaum cov gen Xers' sib qhia yuav zaum thiab nyob ib ncig ntawm 36 ib xees.
Millennials tau kwv yees los tsim cov loj tshaj plaws ntawm kev sib txawv ntawm 2030. Xav txog li ntawm 1430.
Muaj kev sib txawv
Yav dhau los, Lang lag luam ntsia li cas 'digital Natives' tau teeb tsa los hloov cov cuab yeej siv digital, uas txwv rau 'digital neeg tsiv teb' uas tau kawm lawv.
Hauv daim ntawv tshaj tawm no, pab pawg kuj tseem ceeb tshaj tawm cov kev sib txawv ntawm cov neeg siv khoom nrog kev pabcuam pib kho li cas. Cov kev sib txawv no cov kev nyiam sib txawv rau kev yuav khoom online, hu rau kev kho qhov hluav taws xob thiab mus saib cov khw muag khoom hauv tus kheej.
Xaiv Online ONLINE
Nyob thoob plaws peb txhua tiam tam sim no cov khoom lag luam, txog ib feem peb ntawm cov neeg siv khoom nyiam yuav cov kev pab cuam online. Txawm li cas los xij, Millennials sawv tawm tawm, nrog ze li ib nrab opting rau kev yuav online kev yuav khoom dhau los lossis mus xyuas outs.
Cov xers gen tsawg dua inclined, nrog tsuas yog nyob rau hauv ib feem peb nyiam txoj kev no, thaum tsuas yog ib-tsib ntawm tus me nyuam yaus boomers nyiam yuav nws pib kho online. Cov kev sib txawv no underscore cov sib txawv ntawm txhua tiam rau online-rau-offline (o2o) kev loj hlob hauv cov difm sector.
Hu rau qhov chaw kho
Kev hu xov tooj kho cov teeb meem los kho kev kho txij nkawm tseem yog qhov kev xaiv nrov rau ntau dua 30 ib xees ntawm cov neeg siv khoom, tab sis muaj cov khoom siv txawv.
Ntau tshaj 35 feem pua ntawm Gen Xen Xoom nyiam cov qauv no, ua rau lawv xaiv zoo. Nws yog qhov kev xaiv thib ob tshaj plaws rau cov menyuam yaus boomers (tsuas yog nyob rau hauv ib feem peb), tab sis tsuas yog hais txog ib txhiab xyoo txhiab tus xaiv ua lawv txoj kev thawj.
Kev mus xyuas kho cov teeb meem
Kev mus xyuas npaj cov teeb meem hauv tus kheej los ua kev npaj pib kho, nrog ze li ib nrab xaiv cov qauv no. Qhov kev xaiv no tsis tshua nyiam dua nrog cov xaim no (nyob ib ncig ntawm 30 ib xees) thiab txawm tsawg dua li nrog ib-tsib ntawm tus uas nyiam mus xyuas cov khw muag khoom.
Cov me nyuam Boomers muaj ntau dua ob zaug uas yuav muaj peev xwm mus ntsib tus menyuam, thaum Millennials, thaum Millennials muaj ntau dua ob zaug uas yuav xaiv los ntawm kev yuav khoom online.
Sab Tswb Kev Lag Luam Kev Lag Luam Toj roob hauv pes
Qhov kev tshawb pom ntawm Lang Kev Tshaj Lij Tshaj Tawm Kev Lag Luam Kev Lag Luam ua piv txwv tias kev nyiam kev nyiam ua hom kev hloov kho tshiab li cas yog rov ua haujlwm ntawm kev ua haujlwm txawv.
"Nyob rau hauv txhua ntawm peb tiam sis tseem ceeb nyob rau hauv kev pib kho kev kho raws li cov tub los ntxhais ua si raws li poj niam txiv neej (hauv tsheb, ntawm lwm yam," Lang pom.
Raws li gen tau nkag rau hauv scene thiab Millennials ua lub zog tseem ceeb, kev lag luam zoo li yuav pom txuas ntxiv nce hauv kev yuav khoom online thiab poob rau hauv-tus neeg kho cov khoom lag luam. Nkag siab txog cov kev nyiam ua haujlwm tseem ceeb rau kev pib kho lag luam nrhiav kom yoog raws li yav tom ntej ntawm kev sib txawv ntawm cov neeg siv khoom.
"Txog rau qhov kawg nkaus ntawm lub kaum xyoo, yuav muaj kev hloov pauv ntawm qhov ua rau-rau-kuv-rau-kuv los ntawm txhua ntawm peb tus neeg tau txais kev pab ntau tiam," Lang tau hais.
